Appendix 1: Advertising and market research

Details of payments made to advertising, market research, polling, media advertising and direct mail organisations by the department in 2014–15 are listed in the following tables. Where the total paid is less than the reporting threshold—$12,565 (inclusive of GST)—details have not been included. This is consistent with section 311A of the Commonwealth Electoral Act 1918.

During 2014–15, the Department of Education and Training conducted one advertising campaign: Higher Education Communication Campaign. Further information is available on the Department of Education and Training website.

and in the reports on Australian Government advertising prepared by the Department of Finance. Those reports are available on the Department of Finance website.

Table 16: Market research and polling organisations
Organisation Service provided 2014–15 Total $ paid
Taylor Nelson Sofres Australia PTY LTD Quality Indicators For Learning And Teaching 88,000.00
Orima Research PTY LTD Developmental And Concept Testing Research 277,760.00
Table 17: Media advertising organisations
Organisation Service provided 2014–15 Total $ paid
Mitchell & Partners Australia PTY LTD Industry Skills Fund Digital And Social Media Advertising Campaign 71,500.00
Mitchell & Partners Australia PTY LTD Media Placement 6,474,562.61
BCM Partnership Advertising  Higher Education Support Services 2,294,083.39
National Promotions Australia PTY LTD Unique Student Identifier Service Promotional Materials 35,546.50
Mitchell & Partners Australia PTY LTD Advertising For National Youth Awards 90,002.38

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